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Hello Kitty Official Theme Park “Sanrio Puroland” Selects InstaVR for VR Content Production

Sanrio Entertainment expects to cut costs and delivery times in half for VR applications built on the InstaVR platform

San Francisco, CA – February 28, 2017 – InstaVR, Inc., a virtual reality (VR) authoring, publishing, and analysis company, announced today that Sanrio Entertainment Co., Ltd., which operates Sanrio Puroland, selected InstaVR for VR content production.

Sanrio Puroland Co. has expanded its sales promotions efforts through content aimed at increasing inbound visitors from overseas. They have created VR applications using rich media as a more engaging way to increase worldwide exposure for the Hello Kitty centric theme park. The VR app was first released at SANRIO EXPO held on February 6, 2017, and the company plans to start full-scale operations on more VR experiences this spring.


Authoring screen on InstaVR of sales promotion content of Sanrio Puroland. 360 VR Edit intuitively while smoothly playing videos on the browser. Output to Gear VR with just a single click.

Created for the Gear VR, viewers can experience Sanrio characters including Hello Kitty guiding them through Puroland, or watch the popular Sanrio characters parade. Gaze-based navigation allows users to control their movement through the various park locations by simply moving their head. The ease of navigation is perfect for the multilingual audience Sanrio is trying to reach.

Sanrio commented: “Due to the high productivity of InstaVR, production of mockups usually taking 2-3 weeks were completed in one week. By being able to mock up at an early stage, we were able to take more time to fill out the details, and we were able to improve the quality. As for the final cost and delivery time, production was completed at half of our initial cost estimate, and actual delivery date was realized in 3 weeks, from beginning filming to app delivery.”

Sanrio plans to use InstaVR’s point-of-gaze heat map functionality, which will allow them to see areas where app users are looking within the theme park. The company can then analyze VR visitor behavior data and leverage this to guide VR content development, such as adding interactivity to the app with hot spots and navigation.

For more information about InstaVR, visit


Hello Kitty walks along with you in the VR experience, providing a much more immersive and rich experience than typical marketing material. The application has gained worldwide attention, helping to draw in more visitors from abroad.

Note: InstaVR dashboard is localized into various languages. English dashboard is used by default. The screenshot is captured with Japanese dashboard.

About InstaVR, Inc.

Based in San Francisco, InstaVR is a virtual reality focused technology company, providing tools and services to enable professionals to author and publish interactive VR experiences. InstaVR is completely web-based and requires no specialized engineering knowledge. Since launching in early 2016, over 10,000 companies have created thousands of immersive 360-degree apps for iOS, Android, web, Gear VR, Google Cardboard and HTC Vive. For more information and to access the InstaVR platform, visit

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