This year also marked the first nomination for a Facebook Live broadcast as well as the first original Snapchat show.
This isn’t the first year that virtual reality experiences have been eligible for Emmy consideration, but the growth in the area is evident.A trio of VR projects on Thursday were nominated for outstanding original interactive program: Mission: ISS, a virtual visit to the International Space Station, produced by Oculus and Magnopus; Dear Angelica, which reflects on the way we remember loved ones, directed by Pixar alum Sascha Unseld via Oculus Story Studio, the recently shuttered VR content creation arm of Oculus; and The People’s House – Inside the White House With Barack and Michelle Obama, a tour of the White House from Felix & Paul Studios, along with Oculus
In the category for outstanding creative achievement in interactive media within a scripted program, Emmy voters nominated three VR productions based on popular series: The Mr. Robot Virtual Reality Experience (USA, Universal Cable Productions, Here Be Dragons, Esmail Corp. and Anonymous Content), Stranger Things VR Experience (Netflix and CBS Digital) and The Simpsons’ Planet of the Couches (Gracie Films in association with 20th Century Fox, Google Spotlight Stories).
“This is a huge encouragement to all VR developers,” said Ben Grossmann, VR director on Mission: ISS (and an Oscar and Emmy-winning VFX veteran).
Source: Emmys: Nominations Reflect Virtual Reality Growth | Hollywood Reporter