Canon is “heavily invested in Virtual Reality and we want to get these products out as soon as possible”

By Dan Mold

“VR is in its infancy and I don’t think we’ve seen half of what it’s capable of” says Canon of its VR prototype cameras and lenses.

The Photography & Video Show kicked off today at the NEC in Birmingham, UK, and for the first time in Europe Canon has unveiled three new prototype Virtual Reality products. We caught up with Canon’s Imaging Product Marketing Lead, David Parry, to see what they’re all about and dive deeper into why Canon is doubling down on VR products.

See Canon’s VR prototypes for yourselves at The Photography & Video Show at the Canon stand (N400 and N500) which runs until Tuesday March 19.

The three new items on show are just prototypes at the moment, so are simply called the Concept Model 001 and Concept Model 002 lenses for Canon’s APS-C mirrorless RF-S bodies, and there’s a 360º/180º 3D VR Concept Camera too.

Specifications for the new proof of concept models are sparse, with the Concept Model 001 simply stating ‘APS-C 3D Stereoscopic VR lens’ and the Concept Model 002 saying ‘APS-C 3D Stereoscopic lens’ on their respective spec sheets.

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